Marketing Manager
About Greenspring Media:
Greenspring Media is a leading publisher and content studio, producing award-winning publications—including Minnesota Monthly, Midwest Design, Meetings + Events, and Group Tour—and a dynamic portfolio of high-profile consumer events: Food + Wine Experience, GrillFest, CannaFest, Fine Spirits Classic, and Rhythm + Brews. We are storytellers, experience-makers, and strategic marketers who connect audiences with brands in meaningful and memorable ways.
Position Summary:
We are seeking a highly motivated and strategic Marketing Manager to lead marketing initiatives across the company, with a primary focus on promoting our robust and growing Events Division. This role will also oversee the broader marketing efforts for Greenspring Media’s brands, publications, digital platforms, and custom content. This person is self-motivated with a can-do attitude, ready to roll up their sleeves and get things done while working in a highly collaborative, team environment.
Key Responsibilities:
Event Marketing (Primary Focus):
- Develop and execute integrated marketing plans for all Greenspring Media events—from large-scale consumer events to intimate VIP experiences.
- Manage multi-channel promotional campaigns including email marketing, paid and organic social media, video, digital advertising, partnerships, and grassroots outreach.
- Analyze campaign performance and adjust strategies to meet KPIs specifically aimed at ticket sales (complete ownership of that revenue stream), and overall attendance goals. Work closely with Event Operations Manager and Sales Manager to ensure profitability goals are met.
- Collaborate with the Events operations and sales teams, as well as editorial to align messaging, create exceptional guest experiences, and support/drive sponsorship value.
- Secure earned and paid media segments for all events, serving as one of the key brand ambassadors.
- Active participant on event days/evenings, from load-in to load-out, while capturing and sharing marketing content throughout—“Live” from the events.
Company-Wide Marketing Oversight:
- Serve as a member of the leadership team, working closely with other leaders to align marketing objectives with company goals.
- Elevate the Greenspring Media brand across all platforms, identifying and securing aligned partnerships for each brand, and maintaining the corporate website.
- Create marketing strategies to support editorial initiatives, digital growth, and custom content programs. Play both a strategic and tactical (hands-on) role in the implementation of these strategies/plans.
- Support B2B initiatives (Meetings + Events and Group Tour portfolio) that grow awareness and revenue among advertisers and partners.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of marketing experience, preferably in events, media, or publishing.
- Proven ability to manage integrated campaigns and drive measurable results.
- Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
- Excellent communication, writing, and creative thinking skills.
- Proficiency in email and social marketing platforms, including HubSpot (or similar), Canva, Later, CMS, analytics tools.
- Enthusiastic team player with a collaborative spirit and entrepreneurial mindset.
- Ability to write compelling marketing and public relations messaging (everything from social posts by channel/audience to press releases).
- Nice to have: experience with Adobe Creative Suite
What We Offer:
- Competitive salary and benefits package
- Flexible hybrid work environment with office located in Bloomington
- A creative, collaborative team culture
- The opportunity to shape and promote some of Minnesota’s most beloved brands and events
To Apply:
Please send your resume, cover letter explaining why you’d be the ideal candidate (and showing your wordsmthing prowess!), salary requirements, and a few samples of marketing work or campaign highlights to jobs@greenspring.com. Sorry, no fast apply to this one!
