Minneapolis, January 2013 – Meetings: Minnesota’s Hospitality Journal, produced by Greenspring Media Group, is now RSVP MN. While our goals remain the same, to deliver our readers a qualified audience of meeting and event planning decision-makers with purchasing power, we are taking some new approaches in how we engage our readers.
What changes can I expect?
New design: We are giving MMHJ a fresh new look. The style will be contemporary, sophisticated and full of rich visuals – all providing readers with more inspiration. We plan to showcase our content in a way that makes it an interesting and engaging experience for the reader.
A wider range of content: Our local editorial voice will continue to provide insightful and application information that readers can use in their day-to-day work. We will still provide industry information, but plan on increasing topical interests that could assist in helping readers immediately. Additionally, we hope to increase the amount of best practices we showcase throughout the year.
Improved digital solutions: Up to the minute expertly written content will now appear online, so readers don’t need to wait for their quarterly publication to take action and begin their planning. Complete with resource directories, event calendars, virtual showrooms and more, online users will be able to connect quickly with you for pricing information and more. The addition of weekly newsletters, additional blogs, and virtual seminars will provide you with greater and more timely access to reach this valuable audience.
Readership: We know that in today’s competitive environment reaching the most qualified readers is important to your ROI. So in addition to the thousands of event planners we already reach, we are expanding our distribution to include those hard to reach decision-makers at PR firms, agencies, marketing and HR professionals also in need of your services.
Greenspring Media Group publishes RSVP as well as several other magazines, including Minnesota Monthly, Midwest Home, Drinks, Real Food and multiple custom publications. In addition to the publishing segment of its business, Greenspring Media Group produces signature special events including the Minnesota Monthly Food and Wine Experience, GrillFest, Local Chef Challenge, Fine Spirits Classic, Twin Cities Luxury Home Tour, and the Midwest Home Show.