In a market of copycat publications, Minnesota Monthly is the original, serving our engaged audience longer than every other media company. Over five decades of award-winning journalism—in print, online at, and across our social channels—has spurred the most loyal of audiences who trust us and our advertisers to show them how to live their best life in and around our great state. No other brand has this reach. This impact. This loyalty. 

From city lights to lake life, under the scenic splendor of rural horizons and urban skylines alike, we showcase the high quality of life afforded in our amazing state. We have a rich heritage of enjoying our protected lands and waters, of abundant agriculture, or creativity and imagination, and of bettering our lives as well as those of our neighbors through education, wellness, and philanthropy.

While others get lost in the glitz and glamour, we focus on substance. On what matters most. That is why Minnesota Monthly is the Spirit of Minnesota.

Minnesotans have turned to Minnesota Monthly for over five decades as the authority in: Travel, Health & Wellness, Food & Drinks, Arts & Entertainment, People & Places, Outdoor Adventures, and Fashion & Lifestyle. Attend, sponsor, and participate in our signature events to experience Minnesota Monthly in person.

Minnesota Monthly. No greater authority. No better journalism.

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