Greenspring Media’s Publisher has more than 25 years of media leadership experience, developing franchise and custom publications, digital media, and event solutions for some of the country’s preeminent publishers. Combining the best of both worlds with an abundance of editorial, sales, and marketing experience, she works closely with key stakeholders to determine high-level goals and measurable deliverables for all of Greenspring’s partners and spearheads the overall strategic plan and tactical deliverables of our business.
Associate Publisher + Director of Marketing, Events & Partnerships
In his role, Arthur leads the execution of brand marketing and communication strategies for Greenspring Media’s portfolio. With an extensive background in marketing and public relations, Arthur leads Greenspring’s efforts on those fronts and manages the business operations within our Events Division. His team brings to life our marquee events such as Food & Wine Experience, GrillFest, Fine Spirits Classic, Luxury Home & Remodeling Tour, and many more. Our in-person and virtual events provide the perfect branded extensions to our publications, bringing our loyal audiences and clients together in face-to-face environments where true business and lasting impacts are created.
Digital Production Director
As an Account Executive for custom publications, Laura takes the time to get to know her clients and their goals to develop strategic solutions that get results. With more than 20 years of sales experience, she has an extensive background in print sales and digital marketing and understands the importance of omnichannel campaigns to drive results.
Editor, Midwest Home
As editor of Midwest Home, Katelyn leads strategic content development across the print, digital, and social media forms of Minnesota’s only stand-alone, subscription-based home and garden publication. Her background in professional journalism, content marketing, and public relations elevates her ability to craft compelling editorial packages that best serve Midwest Home’s loyal print, digital, and social readers.
Sales & Marketing Specialist
As the Sales & Marketing Specialist, Madeline wears many hats to support the sales team and uses detailed organization and frequent engagement with the sales team and clients to be successful. From creating engaging emails and reviewing analytics to prospecting new clients and creating proposals, she is known for being a master multi-tasker. Madeline’s background in customer service and communications provides her the experience to be very successful in this role.
In his role as Art Director for Meeting + Events Magazines, Micah utilizes more than a decade of professional design experience in environments ranging from advertising agencies to publishing houses. Micah’s love for clean print design fuels his work, and his curiosity about people motivates his human-centered work approach. Micah enjoys working on Greenspring Media’s complete family of Meetings + Events magazines as well as contributing to custom publications.
In her role, Sue leads the execution of client relations, understands the importance of listening, and collaborates with clients to develop a strategic plan that reaches their goals. With an extensive background in magazine sales, Sue’s background includes 20-plus years in business-to-business and consumer publications.
Senior Account Executive, Minnesota Monthly Sales Manager
In her role, Kristin is responsible for evaluating and developing innovative and strategic sales packages in print, digital, and social to the benefit of clients, sponsors, and partners across a myriad of industries. She engages with her clients to maximize their potential and generate bottom-line results. With her extensive career in sales and management, Kristin is responsible for driving and leading in sales across all of Greenspring’s product lines.
Account Executive, Midwest Home Magazine
As an Account Executive for Midwest Home Magazine, Kirsten brings a background of design, marketing, and event planning to assist her clients in achieving a comprehensive plan across all print, digital, and event platforms within the Midwest Home brand – including the Luxury Home Tour and the Midwest Home Design Awards.
Samantha is an experienced writer and editor who strives for grammatical perfection and to provide subject matter in a neutral, professional tone. As an Associate Editor on Greenspring’s Custom Editorial team, she utilizes her analytical and technical expertise for a variety of custom publications, including Twin Cities Living, Real Food, and Minneapolis Meeting & Event Planner’s Guide. Her background in digital and print publishing enables her to bring beneficial expertise to all projects.
Event Operations Manager
Rick Krueger is the Event Operations Manager for our team. Using his organization and communication skills, he brings to life Greenspring Media’s many events, including Food & Wine Experience, GrillFest, and the Luxury Home & Remodeling Tour, and he is instrumental in creating systems and processes to help the entire organization operate more efficiently.
In her role as Associate Editor on Greenspring’s Custom Editorial team, Katherine (Kate) Lawless contributes her journalism and strategic communications skills to our core and custom publications, including Twin Cities Guest Guide, Midwest Home, and Minnesota Monthly. Her background in women’s magazines and public relations has given her a multifaceted perspective on how to create engaging stories for clients and readers alike.
Senior Account Executive
Lori leads the sales effort behind Midwest Home’s portfolio of print and digital products, alongside the magazine’s flagship Luxury Home Tour & Remodeling Tour and Midwest Home Design Awards events. Lori’s innate ability to connect with clients, prospects, and industry professionals results in trust and long-standing relationships where she uses her years of industry experience and insider knowledge.
Editor, Minnesota Monthly
Amy works collaboratively with a team of writers, designers, photographers, and digital producers to create impactful, surprising, timely and insightful content that reflects the Spirit of Minnesota. An award-winning newspaper and magazine editor based in the Twin Cities, Amy has decades of experience guiding coverage of luxury living, arts and culture, recreation and travel topics across multiple platforms. She has interviewed personalities ranging from Prince to Roger Goodell and has stories to share.
In her role as Production Manager, Ly oversees the print and digital ad processes. Her duties also include coordinating with printers and paper vendors, creating production schedules, and paginating for the full list of Greenspring publications. With a keen eye for detail, Ly ensures all delivered print and digital products meet the highest standards.
Natalie’s background in print, marketing, and events led her to the publication world. Highly creative and collaborative, she enjoys working with our editors and sales team to design a variety of custom publications and create branded advertorial content in Minnesota Monthly and Midwest Home. Natalie also supports Greenspring’s popular events, including Food & Wine Experience, Luxury Home Tour, and GrillFest. Through signage, event collateral, and promotional materials, she creates a smooth and engaging experience for all guests.
As a member of the sales team, Scott connects his clients to the right audiences for their goals through integrated print, digital, and social campaigns, plus one-of-a-kind events. He believes Minnesota Monthly’s events, like GrillFest, Fine Spirits Classic, and the Food & Wine Experience, provide a complete marketing campaign for sponsors and exhibitors and a fun and engaging experience for guests, which creates a unique opportunity for all to engage.
Senior Art Director
A Senior Art Director for Real Food, Drinks, the Ultimate Travel Guide, and b magazine, Ted is passionate about print design and has lived and breathed publications for the past 25 years. He has experience working with internal and external clients, art directing photographers, illustrators and other designers, redesigning a variety of publications, and overseeing layout and production. He also works on promotional design from time to time as well as marketing, advertising and website design.
As the advertising Coordinator, Mikayla Traffics and prefights all print ads that appear in every publication, such as Meeting + Events, Minnesota Monthly, Midwest Home, and including custom titles (Official Visitors Guide, Twin Cities Living, Experience Rochester, etc). With a love of social media, Mikayla also handles all sponsored social media posts on both our Minnesota Monthly and Midwest Home social platforms. Along with trafficking and preflighting print ads, Mikayla provides pagination assistance as well as assisting of the routing and creation of various ad designs. All while providing excellent customer service across a wide range of clients and companies.
Kathryn lends her creativity to projects across all departments and mediums. With her background in print media, Kathryn feels at home designing and collaborating with the talented creatives on Greenspring’s editorial, art, and marketing teams. She works with editors and clients to create layouts for editorial and advertorial content in Minnesota Monthly, Midwest Home, and a variety of custom products. Kathryn also coordinates with the Greenspring sales team to create quality, customized ad design that best reflects a client’s brand and mission to our audience, and she helps bring events to life with informational print materials, graphics, and wayfinding.
In her role as Senior Editor in Greenspring’s Custom Editorial department, Mary leads Real Food magazine, the nationally syndicated publication distributed through our retail partner grocery stores. She also leads editorial on the nationally syndicated Drinks magazine and writes a weekly blog post focusing on food and drinks for the MinnesotaMonthly.com. Her background working on topics related to the meeting industry, business and travel are also put to use assisting on the company’s other publications in these and other areas as needed.
Greenspring Media’s Creative Director brings more than 25 years of editorial design experience to our team. Rooted in the Midwest, with a stint in California, Tonya finds inspiration everywhere and in turn has produced a long list of publications in the B2B, custom, and newsstand industries. From idea creation to the page, she has held every role in the design process and has complete understanding and ongoing passion for visually telling stories. It’s that simple. Her current roster includes art direction and design of Minnesota Monthly and Midwest Home as well as leading our team of talented designers.
Editor, Custom Publications
As Greenspring’s Editor of Custom Publications, Alesha works collaboratively with clients and our staff of talented editors, art directors, and sales reps to ensure all custom and core publications stay on task and meet our high editorial and design standards. Through her extensive background in publishing, communications, and marketing, Alesha is able to bring a diverse perspective to editorial planning and execution in order to provide our clients and partners with compelling, engaging content.
Marketing & Events Coordinator
Erik Tormoen writes, pitches, and edits stories for Minnesota Monthly. He also helps oversee the magazine’s presence on digital and social media platforms, contributes articles to Greenspring Media’s custom publications, and serves as project manager for Twin Cities Living. Since joining Minnesota Monthly in 2017, Erik has written about local figures in the arts, food, and business spheres; the state’s shifting political identity; homelessness in the Twin Cities during COVID-19; the evolution of George Floyd Square; and other subjects.
Traci brings more than 15 years of creative design and art direction experience in publishing to the team at Greenspring Media. As an Art Director for the Meetings + Events Magazines since 2012, she has a deep sense of familiarity with the events industry in the magazines’ regions of coverage across the country and a love for creating editorial designs to showcase what meetings and events have to offer. Traci has worked collaboratively with editors, photographers, designers, and freelancers across many publications, and particularly enjoys specializing in infographic design and illustration.