Greenspring Media’s Publisher has more than 25 years of media leadership experience, developing franchise and custom publications, digital media, and event solutions for some of the country’s preeminent publishers. Combining the best of both worlds with an abundance of editorial, sales, and marketing experience, she works closely with key stakeholders to determine high-level goals and measurable deliverables for all of Greenspring’s partners and spearheads the overall strategic plan and tactical deliverables of our business.
Associate Publisher + Director of Marketing, Events & Partnerships
In his role, Arthur leads the execution of brand marketing and communication strategies for Greenspring Media’s portfolio. With an extensive background in marketing and public relations, Arthur leads Greenspring’s efforts on those fronts and manages the business operations within our Events Division. His team brings to life our marquee events such as Food & Wine Experience, GrillFest, Fine Spirits Classic, Luxury Home & Remodeling Tour, and many more. Our in-person and virtual events provide the perfect branded extensions to our publications, bringing our loyal audiences and clients together in face-to-face environments where true business and lasting impacts are created.
Digital Production Director
Louise has more than 20 years of experience in the meetings and events industry and is the associate publisher for Minnesota Meetings + Events. Throughout her career, she has sold business-to-business products, plus many tourism custom publications. She likes to listen to her clients’ needs while putting together marketing campaigns that helps their businesses grow.
Todd is a seasoned publishing professional with deep knowledge and experience in writing and editing for a wide variety of audiences: from visitors to Grand Canyon National Park to civil engineers. He is the author of seven books, mostly works of history and guidebooks, including It Happened at Grand Canyon (1st and 2nd editions), Lighthouses of the Great Lakes, and The Insiders’ Guide to the Twin Cities (3rd, 4th, and 5th editions). In his role as senior editor, Todd manages our in-house and remote Meetings + Events team and regularly contributes as a writer and editor to Midwest Home.
In her role as an associate publisher for Greenspring’s Meeting + Events division, Laurie’s specialties include working with the travel and tourism industry, marketing to planning professionals, relationship building, and networking. She also specializes in travel/tourism trends, online advertising, media planning, competitive analysis, and integrated marketing plans.
In her role as editor, Courtney keeps a finger on the pulse on the ever-evolving group tour and youth travel industries. With a decade of experience in travel journalism and editing, she has developed relationships with tour operators, group leaders, and travel suppliers that keep her well positioned to lead her team’s content strategy for print and digital audiences. Courtney’s strong editorial background gives her the tools to pinpoint travel industry trends, write compelling stories, and provide clarity and consistency for her readers.
Editor, Midwest Home
As editor of Midwest Home, Katelyn leads strategic content development across the print, digital, and social media forms of Minnesota’s only stand-alone, subscription-based home and garden publication. Her background in professional journalism, content marketing, and public relations elevates her ability to craft compelling editorial packages that best serve Midwest Home’s loyal print, digital, and social readers.
Sales & Marketing Specialist
As the Sales & Marketing Specialist, Madeline wears many hats to support the sales team and uses detailed organization and frequent engagement with the sales team and clients to be successful. From creating engaging emails and reviewing analytics to prospecting new clients and creating proposals, she is known for being a master multi-tasker. Madeline’s background in customer service and communications provides her the experience to be very successful in this role.
Colorado native Beth lives and works in a ski town, loves being outdoors, and spends as much time as possible exploring her home state, the West, and beyond. Along with being editor of Colorado Meetings + Events since 2004 and helping launch Mountain Meetings in 2013, the 30-year veteran of the magazine industry also specializes in public relations, marketing, and project management. Beth stumbled into writing and editing while paying for graduate school.
As the Associate Editor for Greenspring’s Meetings + Events team, Amanda utilizes her journalistic skills and passion for travel to find and build stories focused on the meetings + events, hospitality, and tourism industries for various M+E titles. Her background in diversified editorial work affords a creative element to all projects.
In his role as Art Director for Meeting + Events Magazines, Micah utilizes more than a decade of professional design experience in environments ranging from advertising agencies to publishing houses. Micah’s love for clean print design fuels his work, and his curiosity about people motivates his human-centered work approach. Micah enjoys working on Greenspring Media’s complete family of Meetings + Events magazines as well as contributing to custom publications.
Marketing & Events Coordinator
As the Marketing & Events Coordinator, Emma creates written and visual content for the promotion and recap of annual events, executes partner and sponsorship relations, and participates in the overall coordinating of events, meetings, and consumer shows. Emma uses her degrees in both Media Communications and English-Literature as well as her professional writing experience to bring a fresh and creative perspective to Minnesota Monthly and Midwest Home Magazine’s annual, well-renowned events, content, and communication strategies.
Ava works to inform the nation through the Meetings + Events publications of industry resources, updates, and events. Her background as a community lifestyle writer and editor has aided her ability to craft captivating stories on the latest happenings of a specific region. Fusing her interest in current trends, innovative spaces, and travel, Ava helps develop content to inspire the nation’s leading meeting and event professionals.
In her role, Sue leads the execution of client relations, understands the importance of listening, and collaborates with clients to develop a strategic plan that reaches their goals. With an extensive background in magazine sales, Sue’s background includes 20-plus years in business-to-business and consumer publications.
Senior Account Executive, Minnesota Monthly Sales Manager
In her role, Kristin is responsible for evaluating and developing innovative and strategic sales packages in print, digital, and social to the benefit of clients, sponsors, and partners across a myriad of industries. She engages with her clients to maximize their potential and generate bottom-line results. With her extensive career in sales and management, Kristin is responsible for driving and leading in sales across all of Greenspring’s product lines.
With years of experience working in highly competitive markets, Bob has been honing his successful, consultative selling skills. His career spans working for the best publishing houses in the business. While he offers broad national campaigns across all Meetings + Events print and digital assets, his primary focus is as associate publisher of national sales for California Meetings + Events, Colorado Meetings + Events, and Mountain Meetings magazines. The depth of media knowledge and experience Bob provides adds strong confidence to client relationships.
Account Executive, Midwest Home Magazine
As an Account Executive for Midwest Home Magazine, Kirsten brings a background of design, marketing, and event planning to assist her clients in achieving a comprehensive plan across all print, digital, and event platforms within the Midwest Home brand – including the Luxury Home Tour and the Midwest Home Design Awards.
With a natural knack for people, Lori has grown her career as a versatile and customer-focused professional. She brings years of experience in sales, marketing, and business development to elevate customer experiences and drive brand awareness. Passionate about creating superior customer experiences, Lori thrives in uncovering creative solutions while seizing every opportunity for growth.
As Managing Editor, David moves within a triangle of pleasant relationships—with people, with words, and with the communication process. In his work to further the editorial mission, he develops and produces content for Group Tour and Youth Travel Planner’s print and digital platforms, coordinates freelance contributions, and oversees day-to-day editorial procedures. His extensive background in journalism and experience in the group tour industry allows him to write compelling articles and features and deliver useful information to readers.
As a member of the sales team, Jim is passionate about each client he works with to connect his clients through well-produced and highly effective integrated media plans that include print, sponsored editorial, retargeting campaigns, and many other digital options. While working on Group Travel Magazine and Youth Travel Planner, his main focus always is to connect tour suppliers with those that plan travel and considers his level of service to the client as first and foremost to his client’s success.
Samantha is an experienced writer and editor who strives for grammatical perfection and to provide subject matter in a neutral, professional tone. As an Associate Editor on Greenspring’s Custom Editorial team, she utilizes her analytical and technical expertise for a variety of custom publications, including Twin Cities Living, Real Food, and Minneapolis Meeting & Event Planner’s Guide. Her background in digital and print publishing enables her to bring beneficial expertise to all projects.
Approaching 20 years in tourism media with Group Tour Magazine and Youth Travel Planner, Greg’s focus remains delivering the best package of options to generate a return for each client. He uses open dialogue and clear communication, is attentive to a client’s needs (both observed and vocalized), and stays up-to-date on print and digital marketing options to make sure opportunities for growth are not missed.
Event Operations Manager
Rick Krueger is the Event Operations Manager for our team. Using his organization and communication skills, he brings to life Greenspring Media’s many events, including Food & Wine Experience, GrillFest, and the Luxury Home & Remodeling Tour, and he is instrumental in creating systems and processes to help the entire organization operate more efficiently.
In her role as Associate Editor on Greenspring’s Custom Editorial team, Katherine (Kate) Lawless contributes her journalism and strategic communications skills to our core and custom publications, including Twin Cities Guest Guide, Midwest Home, and Minnesota Monthly. Her background in women’s magazines and public relations has given her a multifaceted perspective on how to create engaging stories for clients and readers alike.
Alan is an optimistic and enthusiastic sales professional with 12 years of experience in the group travel industry. He is skilled at developing action plans for each of his client’s unique needs and is committed to helping them select the best comprehensive marketing campaign in print, digital and social media.
Senior Account Executive
Lori leads the sales effort behind Midwest Home’s portfolio of print and digital products, alongside the magazine’s flagship Luxury Home Tour & Remodeling Tour and Midwest Home Design Awards events. Lori’s innate ability to connect with clients, prospects, and industry professionals results in trust and long-standing relationships where she uses her years of industry experience and insider knowledge.
As associate publisher of Texas Meetings + Events, Ryan brings over 20 years of sales and proven ad revenue experience to Greenspring Media. Entering the industry in the Dallas/Fort Worth area after graduating from the University of Oklahoma with a degree in communication, Ryan has used his interpersonal and organizational speaking skills to grow Texas Meetings + Events from a small publication into an important and indispensable publication trusted by numerous persons, organizations, and properties in the Lone Star State.
Editor, Minnesota Monthly
Amy works collaboratively with a team of writers, designers, photographers, and digital producers to create impactful, surprising, timely and insightful content that reflects the Spirit of Minnesota. An award-winning newspaper and magazine editor based in the Twin Cities, Amy has decades of experience guiding coverage of luxury living, arts and culture, recreation and travel topics across multiple platforms. She has interviewed personalities ranging from Prince to Roger Goodell and has stories to share.
In her role as Production Manager, Ly oversees the print and digital ad processes. Her duties also include coordinating with printers and paper vendors, creating production schedules, and paginating for the full list of Greenspring publications. With a keen eye for detail, Ly ensures all delivered print and digital products meet the highest standards.
Natalie’s background in print, marketing, and events led her to the publication world. Highly creative and collaborative, she enjoys working with our editors and sales team to design a variety of custom publications and create branded advertorial content in Minnesota Monthly and Midwest Home. Natalie also supports Greenspring’s popular events, including Food & Wine Experience, Luxury Home Tour, and GrillFest. Through signage, event collateral, and promotional materials, she creates a smooth and engaging experience for all guests.
As a member of the sales team, Scott connects his clients to the right audiences for their goals through integrated print, digital, and social campaigns, plus one-of-a-kind events. He believes Minnesota Monthly’s events, like GrillFest, Fine Spirits Classic, and the Food & Wine Experience, provide a complete marketing campaign for sponsors and exhibitors and a fun and engaging experience for guests, which creates a unique opportunity for all to engage.
Senior Art Director
A Senior Art Director for Real Food, Drinks, the Ultimate Travel Guide, and b magazine, Ted is passionate about print design and has lived and breathed publications for the past 25 years. He has experience working with internal and external clients, art directing photographers, illustrators and other designers, redesigning a variety of publications, and overseeing layout and production. He also works on promotional design from time to time as well as marketing, advertising and website design.
Digital Content Specialist
Elizabeth works with a multitude of teams on various digital objectives. In this role, her responsibilities include content direction and execution for Midwest Home’s digital platforms, as well as writing and editing both organic and sponsored content for Minnesota Monthly, Midwest Home, Meetings + Events, and more. Elizabeth’s background in digital marketing provides her the assets to contribute thoughtful and engaging content ideas for all digital media projects.
In her role, Aimee connects content and audience with client’s target audience and message using proactive and results-driven sales strategies to create media plans that drive profitable growth for her clients and partners. She works with Group Tour Magazine’s and Youth Travel Planner’s print and digital offerings to offer unique and thoughtful packages to local, regional, and national clients.
As the advertising Coordinator, Mikayla Traffics and prefights all print ads that appear in every publication, such as Meeting + Events, Minnesota Monthly, Midwest Home, and including custom titles (Official Visitors Guide, Twin Cities Living, Experience Rochester, etc). With a love of social media, Mikayla also handles all sponsored social media posts on both our Minnesota Monthly and Midwest Home social platforms. Along with trafficking and preflighting print ads, Mikayla provides pagination assistance as well as assisting of the routing and creation of various ad designs. All while providing excellent customer service across a wide range of clients and companies.
Kathryn lends her creativity to projects across all departments and mediums. With her background in print media, Kathryn feels at home designing and collaborating with the talented creatives on Greenspring’s editorial, art, and marketing teams. She works with editors and clients to create layouts for editorial and advertorial content in Minnesota Monthly, Midwest Home, and a variety of custom products. Kathryn also coordinates with the Greenspring sales team to create quality, customized ad design that best reflects a client’s brand and mission to our audience, and she helps bring events to life with informational print materials, graphics, and wayfinding.
In her role as Senior Editor in Greenspring’s Custom Editorial department, Mary leads Real Food magazine, the nationally syndicated publication distributed through our retail partner grocery stores. She also leads editorial on the nationally syndicated Drinks magazine and writes a weekly blog post focusing on food and drinks for the MinnesotaMonthly.com. Her background working on topics related to the meeting industry, business and travel are also put to use assisting on the company’s other publications in these and other areas as needed.
Greenspring Media’s Creative Director brings more than 25 years of editorial design experience to our team. Rooted in the Midwest, with a stint in California, Tonya finds inspiration everywhere and in turn has produced a long list of publications in the B2B, custom, and newsstand industries. From idea creation to the page, she has held every role in the design process and has complete understanding and ongoing passion for visually telling stories. It’s that simple. Her current roster includes art direction and design of Minnesota Monthly and Midwest Home as well as leading our team of talented designers.
Editor, Custom Publications
As Greenspring’s Editor of Custom Publications, Alesha works collaboratively with clients and our staff of talented editors, art directors, and sales reps to ensure all custom and core publications stay on task and meet our high editorial and design standards. Through her extensive background in publishing, communications, and marketing, Alesha is able to bring a diverse perspective to editorial planning and execution in order to provide our clients and partners with compelling, engaging content.
Erik Tormoen writes, pitches, and edits stories for Minnesota Monthly. He also helps oversee the magazine’s presence on digital and social media platforms, contributes articles to Greenspring Media’s custom publications, and serves as project manager for Twin Cities Living. Since joining Minnesota Monthly in 2017, Erik has written about local figures in the arts, food, and business spheres; the state’s shifting political identity; homelessness in the Twin Cities during COVID-19; the evolution of George Floyd Square; and other subjects.
With more than three decades of professional graphic and industrial design experience, Bethany brings thoughtful design and a love for the creative process as Art Director for Group Tour Magazine and graphic designing sales and marketing collateral. She has experience working with internal and external clients, illustrators and other designers, designing a variety of publications, and overseeing layout.
Traci brings more than 15 years of creative design and art direction experience in publishing to the team at Greenspring Media. As an Art Director for the Meetings + Events Magazines since 2012, she has a deep sense of familiarity with the events industry in the magazines’ regions of coverage across the country and a love for creating editorial designs to showcase what meetings and events have to offer. Traci has worked collaboratively with editors, photographers, designers, and freelancers across many publications, and particularly enjoys specializing in infographic design and illustration.