Greenspring Media’s Publisher has more than 25 years of media leadership experience, developing franchise and custom publications, digital media, and event solutions for some of the country’s preeminent publishers. Combining the best of both worlds with an abundance of editorial, sales, and marketing experience, she works closely with key stakeholders to determine high-level goals and measurable deliverables for all of Greenspring’s partners and spearheads the overall strategic plan and tactical deliverables of our business.
Associate Publisher + Director of Marketing, Events & Partnerships
In his role, Arthur leads the execution of brand marketing and communication strategies for Greenspring Media’s portfolio. With an extensive background in marketing and public relations, Arthur leads Greenspring’s efforts on those fronts and manages the business operations within our Events Division. His team brings to life our marquee events such as Food & Wine Experience, GrillFest, Fine Spirits Classic, Luxury Home & Remodeling Tour, and many more. Our in-person and virtual events provide the perfect branded extensions to our publications, bringing our loyal audiences and clients together in face-to-face environments where true business and lasting impacts are created.
Louise has more than 20 years of experience in the meetings and events industry and is the associate publisher for Minnesota Meetings + Events. Throughout her career, she has sold business-to-business products, plus many tourism custom publications. She likes to listen to her clients’ needs while putting together marketing campaigns that helps their businesses grow.
Todd is a seasoned publishing professional with deep knowledge and experience in writing and editing for a wide variety of audiences: from visitors to Grand Canyon National Park to civil engineers. He is the author of seven books, mostly works of history and guidebooks, including It Happened at Grand Canyon (1st and 2nd editions), Lighthouses of the Great Lakes, and The Insiders’ Guide to the Twin Cities (3rd, 4th, and 5th editions). In his role as senior editor, Todd manages our in-house and remote Meetings + Events team and regularly contributes as a writer and editor to Midwest Home.
In her role as an associate publisher for Greenspring’s Meeting + Events division, Laurie’s specialties include working with the travel and tourism industry, marketing to planning professionals, relationship building, and networking. She also specializes in travel/tourism trends, online advertising, media planning, competitive analysis, and integrated marketing plans.
In her role as editor, Courtney keeps a finger on the pulse on the ever-evolving group tour and youth travel industries. With a decade of experience in travel journalism and editing, she has developed relationships with tour operators, group leaders, and travel suppliers that keep her well positioned to lead her team’s content strategy for print and digital audiences. Courtney’s strong editorial background gives her the tools to pinpoint travel industry trends, write compelling stories, and provide clarity and consistency for her readers.
As group editor at Greenspring Media, Katelyn leads the strategic content development across print and digital platforms for the company’s B2B portfolio of products—Group Tour and Meetings + Events—and Midwest Home, Minnesota’s only standalone, subscription-based home and garden publication. Alongside a team of talented senior, junior, and digital editors, Katelyn signs off on more than 40 titles per year and works intimately with each of Greenspring’s departments. Her background in professional journalism, content marketing, and public relations elevates her ability to craft compelling, well-rounded editorial packages that serve both B2B and B2C audiences.
Sales & Marketing Specialist
As the Sales & Marketing Specialist, Madeline wears many hats to support the sales team and uses detailed organization and frequent engagement with the sales team and clients to be successful. From creating engaging emails and reviewing analytics to prospecting new clients and creating proposals, she is known for being a master multi-tasker. Madeline’s background in customer service and communications provides her the experience to be very successful in this role.
Colorado native Beth lives and works in a ski town, loves being outdoors, and spends as much time as possible exploring her home state, the West, and beyond. Along with being editor of Colorado Meetings + Events since 2004 and helping launch Mountain Meetings in 2013, the 30-year veteran of the magazine industry also specializes in public relations, marketing, and project management. Beth stumbled into writing and editing while paying for graduate school.
As the Managing Editor for Greenspring’s Meetings + Events team, Amanda utilizes her journalistic skills and passion for travel to find and build stories focused on the meetings + events, hospitality, and tourism industries for various M+E titles. Her background in diversified editorial work affords a creative element to all projects.
As an art director, Olivia closely collaborates with Greenspring staff and stakeholders to design several regional publications including Drinks, Twin Cities Guest Guide, Ultimate Travel Guide, and Official Visitors Guide. Her first major undertaking with Greenspring was redesigning Group Tour Magazine, a national B2B publication serving the tourism industry, to give it a modern and clean look. With almoste10 years of publishing experience, magazines are Olivia’s bread and butter. She loves to incorporate her own illustrations and hand-lettering in her feature designs, as well as bold typography and a strong sense of color to create publications that appeal to advertisers and readers alike.
In his role as Art Director for Meeting + Events Magazines, Micah utilizes more than a decade of professional design experience in environments ranging from advertising agencies to publishing houses. Micah’s love for clean print design fuels his work, and his curiosity about people motivates his human-centered work approach. Micah enjoys working on Greenspring Media’s complete family of Meetings + Events magazines as well as contributing to custom publications.
As an Associate Editor on the Custom Publications team, Emma uses her degrees in both Media Communications and English Literature, as well as her professional writing experience, to bring a fresh and creative perspective to multiple publications, including Minnesota Monthly, Real Food, and Twin Cities Living.
In her role, Sue leads the execution of client relations, understands the importance of listening, and collaborates with clients to develop a strategic plan that reaches their goals. With an extensive background in magazine sales, Sue’s background includes 20-plus years in business-to-business and consumer publications.
Senior Account Executive, Minnesota Monthly Sales Manager
In her role, Kristin is responsible for evaluating and developing innovative and strategic sales packages in print, digital, and social to the benefit of clients, sponsors, and partners across a myriad of industries. She engages with her clients to maximize their potential and generate bottom-line results. With her extensive career in sales and management, Kristin is responsible for driving and leading in sales across all of Greenspring’s product lines.
With years of experience working in highly competitive markets, Bob has been honing his successful, consultative selling skills. His career spans working for the best publishing houses in the business. While he offers broad national campaigns across all Meetings + Events print and digital assets, his primary focus is as associate publisher of national sales for California Meetings + Events, Colorado Meetings + Events, and Mountain Meetings magazines. The depth of media knowledge and experience Bob provides adds strong confidence to client relationships.
As a member of the sales team, Jim is passionate about each client he works with to connect his clients through well-produced and highly effective integrated media plans that include print, sponsored editorial, retargeting campaigns, and many other digital options. While working on Group Travel Magazine and Youth Travel Planner, his main focus always is to connect tour suppliers with those that plan travel and considers his level of service to the client as first and foremost to his client’s success.
Approaching 20 years in tourism media with Group Tour Magazine and Youth Travel Planner, Greg’s focus remains delivering the best package of options to generate a return for each client. He uses open dialogue and clear communication, is attentive to a client’s needs (both observed and vocalized), and stays up-to-date on print and digital marketing options to make sure opportunities for growth are not missed.
Event Manager | Office Manager
Rick Krueger is the Event Manager for our team. Using his organization and communication skills, he brings to life Greenspring Media’s many events, including Food & Wine Experience, GrillFest, and the Luxury Home & Remodeling Tour, and he is instrumental in creating systems and processes to help the entire organization operate more efficiently.
In her role as Associate Editor on Greenspring’s Custom Editorial team, Katherine (Kate) Lawless contributes her journalism and strategic communications skills to our core and custom publications, including Twin Cities Guest Guide, Midwest Home, and Minnesota Monthly. Her background in women’s magazines and public relations has given her a multifaceted perspective on how to create engaging stories for clients and readers alike.
Alan is an optimistic and enthusiastic sales professional with 12 years of experience in the group travel industry. He is skilled at developing action plans for each of his client’s unique needs and is committed to helping them select the best comprehensive marketing campaign in print, digital and social media.
Senior Account Executive
Lori leads the sales effort behind Midwest Home’s portfolio of print and digital products, alongside the magazine’s flagship Luxury Home Tour & Remodeling Tour and Midwest Home Design Awards events. Lori’s innate ability to connect with clients, prospects, and industry professionals results in trust and long-standing relationships where she uses her years of industry experience and insider knowledge.
As associate publisher of Texas Meetings + Events, Ryan brings over 20 years of sales and proven ad revenue experience to Greenspring Media. Entering the industry in the Dallas/Fort Worth area after graduating from the University of Oklahoma with a degree in communication, Ryan has used his interpersonal and organizational speaking skills to grow Texas Meetings + Events from a small publication into an important and indispensable publication trusted by numerous persons, organizations, and properties in the Lone Star State.
Sales and Marketing Specialist
Tausha joined Greenspring Media with more than 25 years of sales and marketing experience. She works closely with the Group Tour Magazine and Meetings + Events teams to support their sales efforts and new business development
Editor, Minnesota Monthly
Amy works collaboratively with a team of writers, designers, photographers, and digital producers to create impactful, surprising, timely and insightful content that reflects the Spirit of Minnesota. An award-winning newspaper and magazine editor based in the Twin Cities, Amy has decades of experience guiding coverage of luxury living, arts and culture, recreation and travel topics across multiple platforms. She has interviewed personalities ranging from Prince to Roger Goodell and has stories to share.
Natalie’s background in print, marketing, and events led her to the publication world. Highly creative and collaborative, she enjoys working with our editors and sales team to design a variety of custom publications and create branded advertorial content in Minnesota Monthly and Midwest Home. Natalie also supports Greenspring’s popular events, including Food & Wine Experience, Luxury Home Tour, and GrillFest. Through signage, event collateral, and promotional materials, she creates a smooth and engaging experience for all guests.
As the advertising coordinator, Ellianna Radovich assists the production team in coordinating, assembling, executing, and monitoring all print and digital product offerings. Ellianna uses her degrees in both Marketing and Nonprofit Management to blend project management skills, customer service, and branding knowledge for Greenspring’s clients.
As a member of the sales team, Scott connects his clients to the right audiences for their goals through integrated print, digital, and social campaigns, plus one-of-a-kind events. He believes Minnesota Monthly’s events, like GrillFest, Fine Spirits Classic, and the Food & Wine Experience, provide a complete marketing campaign for sponsors and exhibitors and a fun and engaging experience for guests, which creates a unique opportunity for all to engage.
Senior Art Director
A Senior Art Director for Real Food, Midwest Home, and Bush Foundation’s b magazine, Ted is passionate about print design and has lived and breathed publications for the past 25 years. He has experience working with internal and external clients, art directing photographers, illustrators, and other designers, redesigning a variety of publications, and overseeing layout and production. He also works on promotional design from time to time as well as marketing, advertising, and website design.
Digital Content Specialist
Elizabeth works with a multitude of teams on various digital objectives. In this role, her responsibilities include content direction and execution for Midwest Home’s digital platforms, as well as writing and editing both organic and sponsored content for Minnesota Monthly, Midwest Home, Meetings + Events, and more. Elizabeth’s background in digital marketing provides her the assets to contribute thoughtful and engaging content ideas for all digital media projects.
Associate Art Director
With her background in print media, Kathryn feels at home designing and collaborating with the talented creatives on Greenspring’s editorial, art, and marketing teams. In her role as Associate Art Director, Kathryn works with editors and clients to create layouts for quality customized advertorial content in Minnesota Monthly and Midwest Home which reflect a client’s brand and mission to our audience. She also heads the art direction and editorial design for a broad range of custom products. From concept to proof to print, Kathryn’s work is all about bringing the client’s vision to life.
Communications & Events Coordinator
In her role, Aimee connects content and audience with client’s target audience and message using proactive and results-driven sales strategies to create media plans that drive profitable growth for her clients and partners. She works with Group Tour Magazine’s and Youth Travel Planner’s print and digital offerings to offer unique and thoughtful packages to local, regional, and national clients.
Senior Advertising Coordinator
As the senior advertising coordinator, Mikayla Traffics and prefights all print ads that appear in every publication, such as Meeting + Events, Minnesota Monthly, Midwest Home, and including custom titles (Official Visitors Guide, Twin Cities Living, Experience Rochester, etc). With a love of social media, Mikayla also handles all sponsored social media posts on both our Minnesota Monthly and Midwest Home social platforms. Along with trafficking and preflighting print ads, Mikayla provides pagination assistance as well as assisting of the routing and creation of various ad designs. All while providing excellent customer service across a wide range of clients and companies.
In her role as Senior Editor on Greenspring’s Custom Publications team, Mary leads Real Food magazine, the nationally syndicated publication distributed through our retail partner grocery stores. She also leads editorial on the nationally syndicated Drinks magazine and writes a weekly blog post focusing on food and drinks for the MinnesotaMonthly.com. Her background working on topics related to the meeting industry, business and travel are also put to use assisting on the company’s other publications in these and other areas as needed.
Greenspring Media’s Creative Director brings more than 25 years of editorial design experience to our team. Rooted in the Midwest, with a stint in California, Tonya finds inspiration everywhere and in turn has produced a long list of publications in the B2B, custom, and newsstand industries. From idea creation to the page, she has held every role in the design process and has complete understanding and ongoing passion for visually telling stories. It’s that simple. Her current roster includes art direction and design of Minnesota Monthly and Midwest Home as well as leading our team of talented designers.
Marketing and Events Coordinator
As the Marketing and Events Coordinator for the Events Division, Jordyn plays a key role in the execution of Greenspring Media’s various events, such as the Food & Wine Experience, GrillFest, the Luxury Home Tour, and others. She utilizes her exceptional organization, collaboration, and marketing abilities to aid in event planning and activation. Jordyn’s educational background in marketing and design enables her to approach her work creatively and attentively, while ensuring all internal and external stakeholders are satisfied.
As Greenspring’s Editorial Director, Alesha leads our team of exceptional storytellers and writers. She works collaboratively with clients and our staff of talented editors, art directors, and sales reps to ensure all custom and flagship publications stay on task and meet our high editorial and design standards. Through her extensive background in publishing, communications, and marketing, Alesha is able to bring a diverse perspective to editorial planning and execution in order to provide our clients and partners with compelling, engaging content.
Erik Tormoen writes, pitches, and edits stories for Minnesota Monthly. He also helps oversee the magazine’s presence on digital and social media platforms, contributes articles to Greenspring Media’s custom publications, and serves as project manager for Twin Cities Living. Since joining Minnesota Monthly in 2017, Erik has written about local figures in the arts, food, and business spheres; the state’s shifting political identity; homelessness in the Twin Cities during COVID-19; the evolution of George Floyd Square; and other subjects.
Traci brings more than 15 years of creative design and art direction experience in publishing to the team at Greenspring Media. As an Art Director for the Meetings + Events Magazines since 2012, she has a deep sense of familiarity with the events industry in the magazines’ regions of coverage across the country and a love for creating editorial designs to showcase what meetings and events have to offer. Traci has worked collaboratively with editors, photographers, designers, and freelancers across many publications, and particularly enjoys specializing in infographic design and illustration.