Greenspring Media’s Publisher has more than 25 years of media leadership experience, developing franchise and custom publications, digital media, and event solutions for some of the country’s preeminent publishers. Combining the best of both worlds with an abundance of editorial, sales, and marketing experience, she works closely with key stakeholders to determine high-level goals and measurable deliverables for all of Greenspring’s partners and spearheads the overall strategic plan and tactical deliverables of our business.
In his role as Associate Publisher, Arthur leads the execution of brand marketing and communication strategies for Greenspring Media’s portfolio. With an extensive background in marketing and public relations, Arthur leads Greenspring’s efforts on those fronts and manages the business operations within our Events Division. His team brings to life our marquee events such as Food & Wine Experience, GrillFest, Fine Spirits Classic, Luxury Home & Remodeling Tour, and many more. Our in-person and virtual events provide the perfect branded extensions to our publications, bringing our loyal audiences and clients together in face-to-face environments where true business and lasting impacts are created.
As Managing Editor of custom publications, Steve works closely with clients and our staff of talented editors, designers and sales reps to ensure custom publications and projects stay on task and meet our high editorial and design standards. Although Steve is involved in all custom publications, he is the project lead for Minnesota 500 and Bloomington & Mall of America Visitor’s Guide. Before joining Greenspring, Steve spent the past two decades sharpening his skill set as an award-winning editor for magazines, newspapers, and advertising/marketing firms.
As editor of Midwest Home, Katelyn leads strategic content development across the print, digital, and social media forms of Minnesota’s only stand-alone, subscription-based home and garden publication. Her background in professional journalism, content marketing, and public relations elevates her ability to craft compelling editorial packages that best serve Midwest Home’s loyal print, digital, and social readers.
In her role as Minnesota Monthly’s Senior Account Executive, Kristin is responsible for evaluating and developing innovative and strategic sales packages in print, digital, and social to the benefit of clients, sponsors, and partners across a myriad of industries. She engages with her clients to maximize their potential and generate bottom-line results. With her extensive career in sales and management, Kristin is responsible for driving and leading in sales across all of Greenspring’s product lines.
An exceptional wordsmith with an eagle eye for editing, John is our Editor of Custom Publications, overseeing our award-winning team of editors and content directors. In his time with Greenspring Media, he has developed solid relationships with each of our clients while simultaneously leading their publications to new heights. He also oversees the design and development of all special sections for Minnesota Monthly and Midwest Home.
Rick Krueger is the Event Operations Manager for our team. Using his organization and communication skills, he brings to life Greenspring Media’s many events, including Food & Wine Experience, GrillFest, and the Luxury Home & Remodeling Tour, and he is instrumental in creating systems and processes to help the entire organization operate more efficiently.
As Editor of Minnesota Monthly, Amy works collaboratively with a team of writers, designers, photographers, and digital producers to create impactful, surprising, timely and insightful content that reflects the Spirit of Minnesota. An award-winning newspaper and magazine editor based in the Twin Cities, Amy has decades of experience guiding coverage of luxury living, arts and culture, recreation and travel topics across multiple platforms. She has interviewed personalities ranging from Prince to Roger Goodell and has stories to share.
Natalie is Greenspring Media’s Graphic Designer, whose background in print, marketing, and events led her to the publication world. Highly creative and collaborative, she enjoys working with our editors and sales team to design a variety of custom publications and create branded advertorial content in Minnesota Monthly and Midwest Home. Natalie also supports Greenspring’s popular events, including Food & Wine Experience, Luxury Home Tour, and GrillFest. Through signage, event collateral, and promotional materials, she creates a smooth and engaging experience for all guests.
As the Sales & Marketing Assistant, Mikayla supports Greenspring teams by generating leads and aiding in sales and marketing efforts for all of our print and digital publications. Additionally, she produces and reports on the social media content for Minnesota Monthly and Midwest Home on Instagram, Facebook, Twitter, and Pinterest. This includes managing sponsored content and creating original content.
Greenspring Media’s Creative Director brings more than 25 years of editorial design experience to our team. Rooted in the Midwest, with a stint in California, she finds inspiration everywhere and in turn has produced a long list of publications in the B2B, custom, and newsstand industries. From idea creation to the page, Tonya has held every role in the design process and has complete understanding and ongoing passion for visually telling stories. It’s that simple. Her current roster includes art direction and design of Minnesota Monthly and Midwest Home as well as leading our team of talented designers.
In her role as Account Executive for Minnesota Monthly, Sue leads the execution of client relations, understands the importance of listening, and collaborates with clients to develop a strategic plan that reaches their goals. With an extensive background in magazine sales, Sue’s background includes 20-plus years in business-to-business and consumer publications.
A Senior Art Director for Real Food, Drinks, the Ultimate Travel Guide, and b magazine, Ted is passionate about print design and has lived and breathed publications for the past 25 years. He has experience working with internal and external clients, art directing photographers, illustrators and other designers, redesigning a variety of publications, and overseeing layout and production. He also works on promotional design from time to time as well as marketing, advertising and website design.
As a Senior Account Executive, Lori leads the sales effort behind Midwest Home’s portfolio of print and digital products, alongside the magazine’s flagship Luxury Home Tour & Remodeling Tour and Midwest Home Design Awards events. Lori’s innate ability to connect with clients, prospects, and industry professionals results in trust and long-standing relationships where she uses her years of industry experience and insider knowledge.
Every ad (more than 3,000 annually) and every editorial page that Greenspring produces is personally handled by our Ad Manager. With an exceptionally keen eye and insane familiarity with preflighting materials, Ly is in the perfect position to ensure our materials—and those of our clients—are where they need to be, in the proper format, to ensure timely, accurate printing and delivery. Her amazing customer service skills are put to great use as she also designs and traffics all ad materials requiring production.
As a member of the sales team, Scott connects his clients to the right audiences for their goals through integrated print, digital, and social campaigns, plus one-of-a-kind events. He believes Minnesota Monthly’s events, like GrillFest, Fine Spirits Classic, and the Food & Wine Experience, provide a complete marketing campaign for sponsors and exhibitors and a fun and engaging experience for guests, which creates a unique opportunity for all to engage.
As Greenspring Media’s Graphic Designer, Kathryn lends her creativity to projects across all departments and mediums. With her background in print media, Kathryn feels at home designing and collaborating with the talented creatives on Greenspring’s editorial, art, and marketing teams. She works with editors and clients to create layouts for editorial and advertorial content in Minnesota Monthly, Midwest Home, and a variety of custom products. Kathryn also coordinates with the Greenspring sales team to create quality, customized ad design that best reflects a client’s brand and mission to our audience, and she helps bring events to life with informational print materials, graphics, and wayfinding.
In her role as Senior Editor in Greenspring’s Custom Editorial department, Mary leads Real Food magazine, the nationally syndicated publication distributed through our retail partner grocery stores. She also leads editorial on the nationally syndicated Drinks magazine and writes a weekly blog post focusing on food and drinks for the MinnesotaMonthly.com. Her background working on topics related to the meeting industry, business and travel are also put to use assisting on the company’s other publications in these and other areas as needed.
Erik Tormoen is an Associate Editor who writes, pitches, and edits stories for Minnesota Monthly. He also helps oversee the magazine’s presence on digital and social media platforms, contributes articles to Greenspring Media’s custom publications, and serves as project manager for Twin Cities Living. Since joining Minnesota Monthly in 2017, Erik has written about local figures in the arts, food, and business spheres; the state’s shifting political identity; homelessness in the Twin Cities during COVID-19; the evolution of George Floyd Square; and other subjects.